On the Construction of the Body during the Period 1940–1970: A Process of Semiotization in the Press
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Abstract
This paper is part of a series of studies on the modes of presence of the body in press advertisements during the twentieth century. The aspect examined here concerns what we call clothing formants, specifically brassieres and girdles, which had been shown in a previous study, corresponding to the period 1918–1940, to be a particularly conflictive aspect in the discursive constructions of that time.
In this examination, as in the study of the previous period, an attempt is made to establish connections with other media domains, especially with regard to the technical procedures of image production and the organization of scenes. These elements function as articulators of processes of semiotization that give rise to the construction of a certain body.
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The author/s grant exclusive license without temporary limit for the manuscript to be published in Cuadernos-FHyCS edited by Humanides the Faculty of Social Science, National University of Jujuy.
References
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