FROM CULTURAL INDUSTRY TO IMAGINARY MACROSTRUCTURE

Abstract

This article covers the evolution that has taken place since the concept
of cultural industry, as it was theorized by Adorno and Horkheimer in the years
immediately following the second world war, until what we are here calling
imaginary macrostructure: understanding by that term, the vast exercise parallel
to the phenomenon of economic globalization operated by global capitalism in
the context of the social imaginary (Castoriadis) today current, in virtue of which
this imaginary tends to be occupied by a few global brands - not necessarily
o commercial nature - expanding and replace each other without solution of
continuity, giving rise to the liquid nature (Bauman), so it corresponds to this
imaginary.