TEMPUS FUGIT REPRESENTATIONOF THE PASSING OF TIME IN A IMAGE

Abstract

The present work registers in the studies of Visual Semiótica, specifically within a macrosemiótico approach, inasmuch as it treats the image like a particular statement, using as lingüísticas categories to explain the meaning process. This line of semióticos studies postulates that the image means and recognizes in the visual statement two intimately related planes: the one of the expression and the one of the content, using as the theoretical contributions of J.A. Greimas to approach its interpretation.
Ours corpus of analysis is conformed by the covers of two units of the magazine Moon, periodic publication directed to the woman. One of the formal characteristics of this magazine resides in which, while others are limited to show advertising models - very recognized almost always that shine dresses and hairdos in fashion, Moon catches the attention of the enunciatario with the form game and bottom that it shapes in the cover image.
Both visual statements that we analyzed in these pages have been produced by means of the technique of the fotomontaje. Both mean, in essence, the same: the time in his to pass, using for it ícono of the clock of needles. This it has, nevertheless, different function and value in each image, which does that the reading of each one of them must be approached of different way.
From the analysis, we observed that each image, by means of diverse resources, proposes a reading different from the visual space.