Semiotics and Cultural Studies: Convergences in a Mirror of Inverted Images
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Abstract
The difficulties of legitimation faced by cultural studies within the field of the social sciences may be described as an inverted mirror image of those faced by semiotics, which has been accused of failing to address the social as a whole. Cultural studies, in turn, would address it only loosely, forgetting what had already been rigorously delimited.
Other points of convergence may be proposed if it is accepted that semiotic inquiry focuses on the effects and devices of meaning production, whereas cultural studies seeks to uncover the social relations articulated with them. The enterprise is never the same, but in both cases it must begin by recognizing the inevitable novelty and opacity of its objects, as well as their disorganizing impact on reading canons which, by virtue of their permanence, cannot account for the mobility of the semiotic network.
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